A renowned specialist in the field of Business Administration, Professor Timothy Ihinmoyan, is scheduled to deliver the 63rd inaugural lecture of Adekunle Ajasin University, Akungba Akoko, Ondo State, Nigeria, on Tuesday, May 26, 2026.

The lecture, entitled “Marketing and Consumers’ Destiny: Spacing, Shaping and Strategies in the 21st Century”, aims to explore how modern marketing influences consumer behaviour and the ways in which marketers can design strategies that focus on understanding and meeting consumer needs. The inaugural lecture will take place at the University Multipurpose Hall at 2:00 pm, and guests are requested to be seated by 1:30 pm.

The Deputy Vice Chancellor (Administration) and Chairman of Ceremonies, Prof. Adebisi Daramola, disclosed in a statement that the Vice Chancellor, Prof. Olugbenga Ige, will chair the event. He noted that the inaugural lecture represents another significant milestone in the university’s continuous pursuit of academic excellence.

Prof. Ihinmoyan’s academic journey began in 1990 with a Bachelor of Science (Hons) degree in Economics, which he obtained from Ahmadu Bello University, Zaria. In 1995, he was awarded a Master of Science degree in Business Administration by the University of Ilorin, Ilorin, and later earned his Doctor of Philosophy from the same institution in 2010.

Following his appointment at Adekunle Ajasin University in 2011 as a Lecturer I in the Department of Business Administration, he has consistently progressed through the academic ranks to become a Professor in 2019.

Prof. Ihinmoyan has served the university in several administrative capacities: as Acting Head of the Department of Business Administration, twice as Head of the Department, Departmental Postgraduate Coordinator, Chairman of the Faculty of Administration and Management Sciences’ Postgraduate Seminar Committee, and the Faculty’s Students’ Staff Adviser. He has also acted as the Faculty’s representative on the Postgraduate School Board and on the Senate Business Committee.

A prolific researcher, the business administrator has contributed intellectually to one book and has authored 27 published journal articles. He has attended and presented papers at several conferences both locally (in Nigeria) and internationally (including Ghana).

Beyond teaching and mentoring at Adekunle Ajasin University, Akungba Akoko, Prof. Ihinmoyan has worked as a Course Instructor at the National Open University, Sobi Special Study Centre, Ilorin; as a Lecturer I at Adamawa State University, Mubi; and as a Part-time Lecturer at Achievers University, Owo, Ondo State.

The don is actively affiliated with numerous professional bodies and holds the Certified Management Professional (CMP) qualification from London Bridge Business School. He is a chartered member of the Nigerian Institute of Management (NIM) and the Nigerian Institute of Marketing, and a full member of the Nigerian Economic Society (NES). He is also a Fellow of the Institute of Policy Management Development (IPMD) and the Africa Institute of Public Administration.